Getting attention is the goal of Miromar Mall Mutts, a new partnership between Miromar Outlets, the Gulf Coast Humane Society and the Lee County Sheriff’s Office. The humane society brings adoptable dogs to Miromar Outlets the first Thursday of every month to raise awareness of its work and the animals waiting for forever homes.
Since its start in February, all of the so-called mutts have been adopted. Humane society volunteers walk the dogs around the mall, hand out informational flyers and invite shoppers to join them for coffee, donuts and a more up-close-and-personal visit with the dogs at the sheriff’s office’s Community Outreach Center at Miromar Outlets.
“We’re a nonprofit with zero marketing dollars so Miromar Mall Mutts helps us spread the word with our furry ambassadors,” said Brian Wierima, of Gulf Coast Humane Society.
Mall Mutts combines Sheriff Carmine Marceno’s goals of increasing community engagement and preventing animal abuse. Miromar Mall Mutts happens the first Thursday of every month from 10 a.m. to noon.