During the past eight years, Estero’s growth and development have been extraordinary. We incorporated and became the Village of Estero, held elections for our first Village Council, and put in place an outstanding Village Manager and staff to guide us with the utmost of precision. Now, methodically, with our Village Council, we are carving out the tremendous “personality” of our community. And Estero Life Magazine has been proud to chronicle it all from the beginning.
Eight years ago, at the bottom of the recession, Estero Lifestyle launched as the village’s first and premier lifestyle publication, and its growth and readership just keep mounting. Our mission remains the same: to foster growth in the community, to promote all that is positive and to help Estero to continue to develop its identity by introducing our readers to the people, places, events and opportunities that make Estero such a special place to live, work and play. Consequently, eight years after our debut, awareness, recognition and identity of our area are at an all-time high.
Fast forward six years from the beginning to September 2016, when I realized the need to take full control of all aspects of our efforts. I took steps to acquire the magazine resulting in the slight name change to Estero Life and bringing the entire production to Lee County. Partnering with Presstige Printing for design, publishing and distribution has paid off with big dividends. And elevating our writer/photojournalist, Laura Cummings, to Editor-in-Chief to direct our editorial content, has also proved to be a major step forward.
Today, as we quietly celebrate the anniversary of that new beginning as Estero Life Magazine, we have continued to grow, both in distribution, to nearly 15,000 copies/month with 97% delivered to the mailboxes of our readers, and with the addition of several talented writers and photographers adding their unique perspectives to our stories and photographs.
We are grateful to our loyal advertising partners and appreciative of our community and the local readership. Your thoughtful comments and encouragement inspire us to reach for new heights to bring you the stories behind Estero in a way no other publication does.
One such story is our coverage this month of Estero Women in Business. In Estero, women are making their mark in many industries. You will enjoy meeting some of Estero’s top female business leaders.
One of the greatest assets to living in the Village of Estero is the proximity to Florida Gulf Coast University and the access we have, not only to the many programs and events being held on campus, but to the ambition and accomplishments of the students themselves. One such student, Jordan Paris, has recently published his first book, Growth Mindset University, at the ripe old age of 20. In addition, Paris is also an entrepreneur, trainer, blogger, podcast host and online coach. In this story we share his Top Three Principles for Life. We all have something to gain from his insight.
Our dining feature this month takes us to the water’s edge at the Lover’s Key resort to explore Flipper’s on the Bay, the most exclusive, open-air restaurant imaginable. As you will read, each course was expertly paired with exceptional wines from their exclusive wine list. A deliciously perfect location for beautiful sunsets and fabulous food.
And finally to round out this month are your favorites: Best Bets, Scene on Site, Happenings, our quarterly Design feature, Village Life and Village Connection.
As always, remember to…
Enjoy the Good Life: Estero Life!